Translate marketing objectives into measurable actions. Set up tracking to effectively measure sales, app downloads/installs, and/or leads. Understand how to analyze and action on insights from conversion tracking data.

Demonstrate mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies

Showcase ability to make effective ads for Video, Display, App, and Search campaigns. Certified users will demonstrate an understanding of how to make effective ad creative based on Google's research-backed guidance and use helpful tools and resources throughout the creative life cycle

Validate expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals

Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals.

Validate proficiency with using and optimizing AI-Powered Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Performance Max and Shopping campaigns that maximize reach and conversions.

Demonstrate mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives.

Showcase ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions.

Validate your proficiency with the Grow Offline Sales marketing objective. Certified users will also demonstrate knowledge of how to create and launch an offline sales strategy.